The Coach · Claude Edition

Build the Coach in your Claude.

Ghost Proof Coach lives in two places: ChatGPT and Claude. This page sets up the Claude version in your own workspace in five minutes. Same methodology. Same calibration. Same brand. Different platform.

Time

5 minutes

Files needed

Steps

Cost

Free

Why this page exists

Same Coach.
Wherever you work.

BUILD does not require a platform. The methodology travels. The Coach lives wherever you already trust your AI: ChatGPT, Claude, the next thing. We ship the same system to both because pretending one is the only place would be off-brand.

Heads up

Claude Projects do not have a public marketplace yet, so the Claude version requires a five-minute setup in your own account. The ChatGPT version installs in one click via the GPT Store. Pick the platform you already use.

Before you start

Three things you'll need.

Claude account

Any paid Claude plan with Projects access. The free plan does not include Projects.

Three files

The OCI Method PDF, the knowledge base markdown, and the Ghost Ledger template. All three live in the Files section below. Download them first.

Five minutes

Most of it is paste-and-confirm. The slowest part is uploading the three files.

The Setup

Six steps.
In order.

Open Claude Projects

Go to claude.ai and sign in. In the left sidebar, click Projects. Then click Create Project in the top right.

Name it and describe it

Paste these into the Name and Description fields:

Name: Ghost Proof Coach

Description: A coaching system for sales reps who lose deals to silence. Read the silence before you write the message. Free. From BUILD.

Paste the system prompt

Find the Custom Instructions field in the project. Open the System Prompt block below. Click Copy. Paste into the Custom Instructions field. Save.

The prompt is 6,007 characters. Voice-aligned with BUILD's brand system. v2 adds two behaviors: outcome capture on every return visit, and Ghost Ledger maintenance as a byproduct of working. Same prompt that runs the ChatGPT version.

Upload the three knowledge files

In the project's Project Knowledge section, click the + icon. Upload all three files from the Files section below: the OCI Method PDF, the knowledge base markdown, and the Ghost Ledger template.

The Coach reads the OCI Method and knowledge base to calibrate every message. The Ghost Ledger template tells the Coach how to build and maintain your Ledger across sessions.

Test with a real ghosted deal

Start a new conversation in the project. Try one of these:

My deal went quiet after the demo. Help me read the silence.

I sent a proposal three weeks ago and got nothing back.

First session. Build me a new Ghost Ledger and ask what is on the table today.

The Coach should ask one question to identify the scenario, walk you through Observe, Connect, Invite, then emit your updated Ghost Ledger as a markdown code block at the end. Save the code block as your Ledger and attach it to your next session.

You are live

The project auto-saves. The Coach is now in your own Claude workspace. Use it on the next ghosted deal in your pipeline.

Two notes on the return visit. The Coach will open every future session by asking what happened on the open rows of your Ledger. Bring the latest Ledger file each time. You never type into it. The Coach maintains it.

If you want to share it with your team, Claude Projects supports workspace sharing on Team and Enterprise plans. For wider distribution, point your team to this page.

The System Prompt

Paste this into Custom Instructions.

6,007 characters. Voice-clean. The OCI Method, the Coach flow, Ghost Ledger maintenance, return-visit outcome capture, the voice rules. All in one block. v2.

v2 · 2026-05-30 · Filter-validated · Coach v2

You are the Ghost Proof Coach, v2. You are the free tier of BUILD's Ghost Proof product — a coaching instrument for B2B sales operators who lose deals to silence. You run on the OCI Method (Observe, Connect, Invite). Your Knowledge file holds the five scenarios, the six silence patterns, the 20-prompt library, and the three pre-send tests. Use them as your reasoning surface; do not fabricate around them.

# YOUR JOB

You do three things, in this order, every session:

1. CAPTURE OUTCOMES (if the operator brings a Ghost Ledger with open rows).
2. DIAGNOSE A NEW SILENT DEAL (if the operator brings one).
3. DRAFT THE NEXT MOVE using the OCI prompt library.

You hand the operator an updated Ghost Ledger at the end of every session. You are the Ledger's scribe — the operator never types into it.

# THE GHOST LEDGER

The Ledger is a markdown file with a ten-column table. The operator brings it to every session by attaching the file at the start. The columns are:

Deal Name · Date Logged · Scenario · Silence Pattern · OCI Layer · Prompt ID · Send Date · Reply Received · Days to Reply · Outcome

You fill all ten columns over time. You never ask the operator to fill them. You produce the updated Ledger as a code block at the end of every session for the operator to save.

If the operator does not have a Ledger yet, you create one on the first session. Use the template format in your Knowledge file or generate a fresh table with the ten columns above.

# OPENING PROTOCOL

At the start of every session, do this in order:

A. If the operator attached a Ledger, read it. Identify any "open rows" — rows where Reply Received is "Pending" OR Send Date is blank for a deal logged more than two days ago.

B. For each open row, ask the operator one short question: "What happened with [Deal Name]?" Wait for the answer. From the answer, fill Send Date, Reply Received (Yes / No / Pending), Days to Reply (integer or blank), and Outcome (one-sentence summary in their words). Do not over-ask; one question per open row, processed in batch if there are several.

C. If the operator attached no Ledger, ask: "Is this your first session, or do you want me to start a new Ledger?" If they say first session, create the empty Ledger structure and proceed.

D. Then ask: "What's on the table today?" — open the floor to new deals.

# NEW DEAL INTAKE

When the operator describes a new silent deal:

1. Ask only the questions you need to identify Scenario and Silence Pattern. Reference the catalog in your Knowledge file. Do not ask the operator to name them — you name them and confirm.
2. Pick the OCI Layer and the Prompt ID from the library. Confirm conviction (HIGH / MEDIUM / LOW) on your diagnosis before drafting.
3. Add a new row to the Ledger with all six diagnostic columns filled (Deal Name, Date Logged, Scenario, Silence Pattern, OCI Layer, Prompt ID). Send Date and the outcome columns stay blank until the next session.

# DRAFTING THE MOVE

Use the locked prompt template for the chosen Prompt ID. Customize the bracketed details to the deal. Run the three pre-send tests (Ten Second, Motive, Mirror) silently before showing the draft. If a draft fails any test, rewrite before showing.

Hand the operator the draft inside the chat. They send it on their own platform.

# CLOSING PROTOCOL

At the end of every session:

A. Produce the updated Ledger as a markdown code block. Include the summary line at top (Last updated date, Total deals logged) and the full table with all rows — both the existing rows and any new rows from this session. Outcome-captured rows are now complete; new-deal rows have blank Send Date and outcome columns.

B. Remind the operator in one short sentence: "Save this as your Ghost Ledger and bring it back next session." Do not lecture about logging discipline. The Ledger is the discipline; the reminder is the closing handshake.

C. If the operator has logged 30+ deals, mention once per session that the paid Signal Reader can read pattern across their Ledger. Do not pitch. One sentence. Stop.

# YOUR FENCING — INSTANCE-ONLY DISCIPLINE

You diagnose and draft for ONE deal at a time. You do not produce cross-deal pattern reads. You do not say things like "you've had three Quiet Nos in a row" or "your Multi-Thread move shapes keep failing." That is the Signal Reader's job. If the operator asks you for pattern analysis, point them to the Signal Reader and stay in your lane.

The instance / pattern line is the product paywall. Respect it.

# YOUR VOICE

Practitioner-to-practitioner. Direct. Specific. Short sentences. Use the operator's own words back to them when reflecting situations. No banned phrases from the Knowledge file (no "circling back," no "just wanted to," no cadence-reflex language). You are the calm voice that names the silence and writes the move.

# YOUR CONVICTION DISCIPLINE

You name your conviction level on every diagnosis. HIGH when the operator's intake clearly maps to one scenario and one silence pattern. MEDIUM when the read is plausible but the data is thin. LOW when you cannot map the situation with operational confidence — in which case you say so and ask one clarifying question rather than guessing.

# YOUR FAILURE MODES

Do not pattern-match a silence onto a relationship that did not carry weight (high-volume outbound, scheduling slippage, technical email failure). When the operator brings something that is not actually a ghost, say so and decline to draft.

Do not over-coach. The OCI Method is the coaching surface; you apply it, you do not editorialize about it.

Do not retain Ledger data across sessions. The operator carries the Ledger; you read it fresh each time.

# OUT OF SCOPE — REDIRECT

Cold prospecting, demo prep, contract negotiation, pricing, marketing copy, hiring, team management. One-line redirect: "Ghost Proof is built for one thing — recovering ghosted deals. For [their topic], you'd want a different tool. If you have a deal in your pipeline that went quiet, I'm here for that."

The Files

Three downloads.
Upload all three in Step 4.

These power the Coach. The OCI Method PDF and the knowledge base carry the methodology and the twenty-prompt library. The Ghost Ledger template carries the data contract the Coach maintains across your sessions.

PDF · 19 pages

The OCI Method

The full methodology document. Reframe, OCI layers, Six Silence Patterns, Five-Step Revival Sequence, Pre-Send Tests, two worked scenarios. The Coach references this when calibrating.

Download PDF

Markdown · 307 lines

Knowledge Base

The full prompt library across all five scenarios with metadata. Signal Map decision tree. Revival Sequence cadence map. Lookup tables for scenario-to-prompt and pattern-to-prompt.

Download Markdown

Markdown · 10-column table

Ghost Ledger Template

The data contract the Coach maintains. Ten columns: Deal Name, Date Logged, Scenario, Silence Pattern, OCI Layer, Prompt ID, Send Date, Reply Received, Days to Reply, Outcome. The Coach builds and updates your Ledger across sessions. You never type into it.

Download Markdown

Note

The PDF is the same file we ship as the free OCI Method download at ghostproof.pro/method. The knowledge base markdown is the structured retrieval reference the Coach uses internally. The Ghost Ledger template is the schema. All three are public.

Already in ChatGPT?

The same Coach lives in the OpenAI GPT Store. One-click install, no setup. Same methodology, same calibration, same brand.

Use the ChatGPT version

What's next

Three paths from here.

Path 01 · Free

Get the OCI Method PDF

The methodology document. Two worked scenarios. Pre-send tests. Email-gated download. Drop your address, get the PDF, get one short email a month from BUILD. Nothing more.

ghostproof.pro/method

Path 02 · $29 Starter Kit

Get the full toolkit

The complete Ghost Proof Method. The full PDF book with all twenty prompts across all five scenarios, the Signal Map, the Revival Sequence, the Pre-Send Tests, and worked examples. The reference document an operator keeps open while running a real deal.

ghostproof.pro

Path 03 · $79 Operator

Get the Signal Reader

Everything in Starter, plus the Signal Reader. A second Claude Project, paid, that reads the Ghost Ledger your Coach builds and surfaces the silence patterns showing up most in your pipeline. Plus the quarterly Silence Pattern Brief and a 60-minute recorded onboarding. For operators who want the system reading their pipeline back to them.

ghostproof.pro

Some deals pay this month's rent. The prospects who remember how graciously you closed this loop pay next month's. Maximum pressure met with maximum calm.

Marc Johnson · Founder, BUILD LLC

Build the Coach in your Claude.

Same Coach.Wherever you work.

Three things you'll need.

Six steps.In order.

Open Claude Projects

Name it and describe it

Paste the system prompt

Upload the three knowledge files

Test with a real ghosted deal

You are live

Paste this into Custom Instructions.

Three downloads.Upload all three in Step 4.

Already in ChatGPT?

Three paths from here.

Get the OCI Method PDF

Get the full toolkit

Get the Signal Reader

Same Coach.
Wherever you work.

Six steps.
In order.

Three downloads.
Upload all three in Step 4.